Wednesday 10 September 2014

Organic search engine optimization and pay per click advertising are the two basic methods of online marketing. Both these forms of digital marketing are aimed at getting highly targeted visitors to your website. This is done by making your website rank on search engine results for the keywords that you are targeting.

Ideally a business must utilize both to get the maximum exposure for their business on the web. However cost and budget considerations often result in having to make a choice between the two. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

If you're interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts.


You must choose Internet marketing professionals that have a significant amount of knowledge in helping your business generate potential leads. Todd Paton, with his enviable experience in the field of targeted marketing campaigns, can most certainly help your business get more out of your promotional expenditure. Todd Paton is the President at PatonMarketing based in Miami. It is the most reliable and result oriented SEO company.